Increasing the sales of home-made food items through better packaging design

I designed new packaging and labels that helped double the number of sales in the café. This project started small and with a clear goal: to reduce the cost and time spend on packaging. The bakery used to sell bags of granola where the whole bag was a custom design but this wasn’t very cost effective – instead I was approached to take the existing design and transform it into two labels: one for the front and one for the back. This was a great success and the prototype labels and print runs that I did were very well received so much so that I was engaged again to design circular stickers for smaller take-away items and labels for a new product: jars of home-made peanut butter!

The client is thrilled with all of these and the individuality of the brand really stands out, making each product unique and easy to see from across the room while continuing to tie in with the brand.

Client
The Bread Basket Bakery
Year
2024

MORE WORK

Artwork for the sports and fencing podcast: Fenced In

The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including: – Commonwealth Fencing championship medals in individual and team […]

Future-proofing a reseller shop’s logo

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes. I updated […]

Increasing the sales of home-made food items through better packaging design

I designed new packaging and labels that helped double the number of sales in the café. This project started small and with a clear goal: to reduce the cost and time spend on packaging. The bakery used to sell bags of granola where the whole bag was a custom design but this wasn’t very cost […]

Promoting new menu items with a window poster

The cafe wanted to celebrate and promote their new menu with a poster that could go in the windows. It needed to be eye catching and to be seen from over the road. Considering they had some great images of the acai bowls, I thought it would be best to promote those and have them […]

Tweaking the menu design for better readability

I revamped the menus for The Bread Basket Bakery to improve the layout and readability. They used to put them together in house, but this meant that the spacing was wrong and the elements weren’t standardised (such as type, sizes, colours and groupings). So I re-created them in Adobe Illustrator which gave them more flexibility […]

Making yoga videos stand out from the crowd

Consuelo came to me to help make her videos stand out from the crowd online, specifically looking for a set of YouTube thumbnail templates that she could edit in a number of ways herself in Canva. The goal was to get more meaningful engagement from each video by making the content of each video very […]