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A user-centred design studio. Fulham, London.

Digital growth for
independent businesses.

Build the business that you want. Branding, website design, SEO, lead generation and marketing for businesses that are ready to grow with a partner who has twenty years of design experience.

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What I believe

I’ve got you. Tell me more…

J4G Design is a user-centred design studio in Fulham, here to make your business better and your life easier. I’m committed to real results, so whatever you need, you’ll get my absolute all, because I built the studio around a belief that growing a business should feel easy, even fun, and possible without the hassle and red tape that seems to get in the way everywhere else.

  • Trust, not contracts

    Our relationship runs on trust rather than tie-ins. I’d rather earn the next month than lock you into it.

  • Momentum over red tape

    I make the call and move — no chain of approvals, no dependencies, none of the red tape that slows good ideas down.

  • One studio, everything handled

    One point of contact for the whole job. Whatever you need to grow, it’s handled under one roof.

  • We’ll figure it out

    If it’s something I don’t yet know, either we’ll learn it together or I’ll find the right person who does.

  • Honest when it counts

    If I get something wrong, I’ll say so, say sorry, and put it right. Accountability, not excuses.

  • Helpful and human

    Above all it’s about being helpful and human: a real person in your corner who cares how it turns out.

The full story →

How your business gets what it needs to thrive.

Strategy, brand, product and visibility — designed together. A logo in isolation solves nothing. A system built around the opportunity does.

→ Eleven disciplines · One studio
Live ads funnel dashboard showing the journey from ad clicks to booked jobs
Lead Generation

Clicks into booked work.

Explore Lead Generation →
Three stacked cards labelled Design, SEO and Care — the bundled Studio Packages — J4G Design
Studio Packages

Design, SEO and care — in one bundle.

One service. Design, SEO and website care bundled into a single relationship.

Explore Studio Packages →
Three phone-screen wireframes connected by gold arrows — J4G Design UX flow
UX Design

Products people actually use.

Journeys, prototypes, usability testing. I turn ideas into products that customers come back to.

Explore UX Design →
Browser-window mockup with hero block, headline, body and gold CTA — J4G Design
Website Design

Fast sites that pay for themselves.

I build high-performing WordPress sites that convert, rank and scale — grounded in strategy, designed around your business.

Explore Website Design →
Product card mockup with product image, title, price (£89.00) and Add-to-basket button — J4G Design
Ecommerce Design

Stores built to sell.

WooCommerce builds where every screen earns its place in the funnel.

Explore Ecommerce Design →
System-status dashboard with 4 KPI tiles (Uptime 99.99%, PageSpeed 98/100, Security A+, Plugins up to date) — J4G Design
Website Maintenance

Kept secure. Kept fast. Kept fresh.

Monthly WordPress maintenance — security, performance tuning, content updates. Done.

Explore Website Maintenance →
2x2 brand-mark lockup grid: gold B mark, light wordmark, white b lowercase, dark wordmark — J4G Design
Branding

Identities that earn trust on first glance.

Logos, identity systems and guidelines — I explore 50 to 100 concepts before a single pixel hits the screen.

Explore Branding →
Magazine cover (Field Notes Vol 4) plus double-page editorial spread mockup — J4G Design
Graphic Design

Print and digital, in lockstep.

Social graphics, reports, flyers, business cards, posters. Print and digital design that looks like the brand, not a template.

Explore Graphic Design →
Google SERP listing mockup with three results, top result highlighted in gold border — J4G Design
SEO

Visibility that compounds.

Rankings built on solid foundations — not quick wins that vanish next quarter. Local-first, London-focused.

Explore SEO →
Google Maps listing card for J4G Design with 5.0 stars (47 reviews), opening hours and Directions/Website/Call buttons
Google Business Profile

The map listing that wins local jobs.

Claim, optimise and grow the Google Business Profile that powers local enquiries — often the highest-ROI surface in local SEO.

Explore Google Business Profile →
AI chat: user question followed by AI assistant answer citing j4gdesign.co.uk as a source — J4G Design
AEO

Get mentioned by AI.

ChatGPT, Perplexity, Google AI Overviews. The work that puts your business in the response, not just the search results.

Explore AEO →
Christopher Mollard, founder of J4G Design, at his studio desk in Fulham with the J4G Design logo on screen
Meet the founder

I'm Christopher.

Designer, problem-solver and your point of contact at J4G Design — fifteen years across UX, web, brand and graphic design, all under one roof.

I work with small businesses, ambitious founders and other freelancers — taking new brands off the ground and pushing established ones to the next level. I take care of the technical hassle so you can focus on running the business.

Read the full story →
Social proof

In good company.

A few of the businesses trusting me with brand, web, SEO and marketing work.

Bhanu Choudhrie CC Alpha Group Dablam Jupiter Advisers Jupiter Investments London School of Economics Stellar International Art Foundation University of Leicester
View the case studies →
Customer reviews

In the clients' words.

★★★★★

J4G Design has been a god send! Chris is communicative, fast, and most importantly great at what he does. He took over our website and google page management for my local painting company and I already feel in better hands. The amount of analytics, clear decision making to improve our results, and professionalism is unmatched. I recommend Chris to everyone who needs websites, logos, or google page optimization!

Richard Schreiber Appaloosa Painting Co. via Google →
★★★★★

I have had an excellent experience with Chris at J4G Design. He listened well to my requirements, turned them into a great first draft of a website, and then was very responsive to feedback, promptly actioning suggested changes and tweaks. As a result, he has designed a fantastic website for me and I am very happy!

Alan Flitcroft via Google →
★★★★★

I asked Chris if he would re-vamp and update my existing website, which isn't always easy to do. Yet he has managed to really improve the overall look and navigation of the site so I'm really happy with it!

Tanya Bradbury via Google →
★★★★★

Fantastic experience, got a great website that now is fit for purpose, easy to use for me and my customers, highly recommend Chris, explained everything to me in plain language, what a delight.

Scotty via Google →
★★★★★

Chris designed some professional thumbnails templates for my YouTube channel. From start to finish, his creativity, professionalism and attention to detail were outstanding. Chris was incredibly patient and open to feedback, ensuring that every element was just right and that I was 100% happy with it. I highly recommend working with him!

House of Somatics via Google →
★★★★★

Chris was and is extremely helpful fixing a wordpress website (and lack of computer skills) . Very patient and supportive. Thank you!

Claire Foxon via Google →
★★★★★

Christopher served as a Design Expert for a presentation to Engineering students and received great feedback for his knowledge and credibility. Christopher is practical, intelligent and great at client service. I highly recommend with him and J4G Design.

Jason Bell via Google →
★★★★★

Working with Chris for our website design and maintenance has been a great experience, the end result has been clean, functional and reliable with regular the behind the scene updates. Chris is easy to work with and is quite responsive. Highly recommend, and the work is of the upmost quality.

gercilio RODRIGUES via Google →
★★★★★

It's important for me to support local businesses, which Chris is. Plus, he's very responsive. I felt he was generous with his time, understanding what I needed, and very quick to get me what I needed! Thanks Chris. I'm sure we'll work together again!

Holly Sedlacek via Google →

Selected portfolio.

Projects built to earn their weight — bakeries, bespoke learning platforms, health-sector UX, community organisations and more.

Mockup of the new BEH website on iPhone and desktop, with screenshots of the homepage and an event page Website · WordPress A new website shaping the global Behavioural Experiments in Health Network Portfolio banner for the LICTD WordPress project, a course-management website designed and maintained by J4G Design Website · WordPress Making courses easier to manage on WordPress for LICTD Portfolio banner for the USA Fencing Strength website, redesigned by J4G Design and kept current through ongoing website maintenance Website · Squarespace Optimising the USA FS website for subs Brand elements and website banner from the Fulham BM identity project by J4G Design Brand · Logo A brand evolution for Fulham BM USA Fencing Strength brandmark and logo design by J4G Design Brand · Logo A ‘kick ass’ brand identity for USA Fencing Strength Website and brand elements for the Iken Barns project, a WordPress booking site designed and looked after by J4G Design Website · WordPress Increasing on-website bookings with a new WordPress website for Iken Barns
View full portfolio →

News & insights.

Field notes on design, brand and the craft of building a better small business online — straight from my desk.

Web design and development Aug 2026

Ecommerce Website Design in London: What Actually Drives Sales?

What actually drives sales in ecommerce is rarely the thing store owners tend to obsess over, because ecommerce website design in London succeeds or fails on speed, on…

Read article →
Branding Aug 2026

I’ve got you. Tell me more

I’m building my business according to beliefs I developed when I was frustrated working for others, and I’ve come to feel that this phrase — “I’ve got you.…

Read article →
Small Business Aug 2026

What being a design studio business owner has taught me about UX

My business is about User Experiences at all scales. I can honestly say that being a freelancer has been THE BEST lesson for developing my capabilities as a…

Read article →
All articles →

Where I work.

I'm based in Fulham and work in-person and remotely with small businesses — across West and South-West London, and a long-standing roster in Suffolk.

International · Remote Worldwide International work Suffolk Coast to county Greater London · Citywide London Citywide reach SW6 · Home base Fulham Studio & neighbourhood SW3 Chelsea Kings Road & beyond W6 Hammersmith King Street & surrounds W4 Chiswick High Road & beyond SW11 Battersea Power Station & beyond W8 Kensington High Street & beyond
first call, on the house

Build
something real.

Book a free call → 07833 247 577
Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £749/month, and our all-in Studio packages from £1,350/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — £1,350/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — £2,495/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — £3,850/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →