Build the business that you want
Branding, website design, SEO, lead generation and marketing for businesses that are ready to grow with a partner who has twenty years of design experience.
Design should make change happen.
Design, SEO and care — in one bundle.
One service. Design, SEO and website care bundled into a single relationship.
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Products people actually use.
Journeys, prototypes, usability testing. I turn ideas into products that customers come back to.
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Fast sites that pay for themselves.
I build high-performing WordPress sites that convert, rank and scale — grounded in strategy, designed around your business.
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Stores built to sell.
WooCommerce builds where every screen earns its place in the funnel.
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Kept secure. Kept fast. Kept fresh.
Monthly WordPress maintenance — security, performance tuning, content updates. Done.
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Identities that earn trust on first glance.
Logos, identity systems and guidelines — I explore 50 to 100 concepts before a single pixel hits the screen.
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Print and digital, in lockstep.
Social graphics, reports, flyers, business cards, posters. Print and digital design that looks like the brand, not a template.
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Visibility that compounds.
Rankings built on solid foundations — not quick wins that vanish next quarter. Local-first, London-focused.
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The map listing that wins local jobs.
Claim, optimise and grow the Google Business Profile that powers local enquiries — often the highest-ROI surface in local SEO.
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Get mentioned by AI.
ChatGPT, Perplexity, Google AI Overviews. The work that puts your business in the response, not just the search results.
Explore AEO →In good company.
A few of the businesses trusting me with brand, web, SEO and marketing work.
In the clients' words.
J4G Design has been a god send! Chris is communicative, fast, and most importantly great at what he does. He took over our website and google page management for my local painting company and I already feel in better hands. The amount of analytics, clear decision making to improve our results, and professionalism is unmatched. I recommend Chris to everyone who needs websites, logos, or google page optimization!
I have had an excellent experience with Chris at J4G Design. He listened well to my requirements, turned them into a great first draft of a website, and then was very responsive to feedback, promptly actioning suggested changes and tweaks. As a result, he has designed a fantastic website for me and I am very happy!
I asked Chris if he would re-vamp and update my existing website, which isn't always easy to do. Yet he has managed to really improve the overall look and navigation of the site so I'm really happy with it!
Fantastic experience, got a great website that now is fit for purpose, easy to use for me and my customers, highly recommend Chris, explained everything to me in plain language, what a delight.
Chris designed some professional thumbnails templates for my YouTube channel. From start to finish, his creativity, professionalism and attention to detail were outstanding. Chris was incredibly patient and open to feedback, ensuring that every element was just right and that I was 100% happy with it. I highly recommend working with him!
Chris was and is extremely helpful fixing a wordpress website (and lack of computer skills) . Very patient and supportive. Thank you!
Christopher served as a Design Expert for a presentation to Engineering students and received great feedback for his knowledge and credibility. Christopher is practical, intelligent and great at client service. I highly recommend with him and J4G Design.
Working with Chris for our website design and maintenance has been a great experience, the end result has been clean, functional and reliable with regular the behind the scene updates. Chris is easy to work with and is quite responsive. Highly recommend, and the work is of the upmost quality.
It's important for me to support local businesses, which Chris is. Plus, he's very responsive. I felt he was generous with his time, understanding what I needed, and very quick to get me what I needed! Thanks Chris. I'm sure we'll work together again!
Selected portfolio.
Projects built to earn their weight — bakeries, bespoke learning platforms, health-sector UX, community organisations and more.

Website · WordPress Making courses easier to manage on WordPress for LICTD
Website · Squarespace Optimising the USA FS website for subs
Brand · Logo A brand evolution for Fulham BM
Brand · Logo A ‘kick ass’ brand identity for USA Fencing Strength
Website · WordPress Increasing on-website bookings with a new WordPress website for Iken Barns
I'm Christopher.
Designer, problem-solver and your point of contact at J4G Design — fifteen years across UX, web, brand and graphic design, all under one roof.
I work with small businesses, ambitious founders and other freelancers — taking new brands off the ground and pushing established ones to the next level. I take care of the technical hassle so you can focus on running the business.
News & insights.
Field notes on design, brand and the craft of building a better small business online — straight from my desk.
Website Maintenance Costs: What Small Businesses Actually Need to Pay For
Website maintenance for a small business isn’t one line item — it’s five distinct areas of work that most owners lump together into a monthly bill they don’t…
Read article →Do You Need a Rebrand or a Brand Refresh? (How to Tell the Difference)
The difference between a rebrand and a brand refresh is scope: a rebrand starts by designing everything from scratch (name, logo, positioning, tone, sometimes even the target customer),…
Read article →How Long Does a Website Take to Build? (Small Business Guide, 2026)
Working out how long a website takes to build depends on more than the number of pages. For most small businesses in London, a straightforward informational site takes…
Read article →Where I work.
I'm based in Fulham and work in-person and remotely with small businesses — across West and South-West London, and a long-standing roster in Suffolk.