Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word 'fencing' in it.
I updated the logo, added new wording in the same style and standardised the elements for a more consistent experience and brand. As part of this work, I also created a brand summary for the client to use.
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years.
They wanted branding that could be used on the website, as well as for use at events and on promotional materials.
We focused on working towards a brand mark, logo and colours that was an evolution on the previous incarnation, to keep the heritage alive. We collaborated remotely through video calls, emails and presentations to create this fantastic brand!
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials.
We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear end point. We collaborated remotely through video calls, emails and presentations to create this fantastic logo with works well within the University's own branding.
Gloji is a revolutionary weight loss programme for health and wellbeing, at the forefront of helping those with poor physical and mental health habits to make improvements in their life through accountability and understanding. When I was brought in, the team were 3 weeks into their build but had no designs of any fidelity – this is something that we quickly had to resolve with immediate requirements and wireframes, along with a UI framework to provide quick functionality that we could later come back to and apply a visual identity to. This minimised risk going forwards as well as showed value and progress to stakeholders.
As the UX lead, I worked with a team of content designers and one graphic designer to design and develop wireframes of varying fidelity. Being part of the product team meant that I could easily interpret requirements, run user testing and work with the development team to design and implement a final product that met both the user and business needs.
The objective was always to hire in house designers and developers, so to aid that transition I built a functioning style guide for the entire team to see and work with, to act as a version of the truth for functionality going forwards.
As part of the work I:
– was lead UX on the projects
– created high and low fidelity wireframes
– identified quick wins for the product and the business (using a UI framework)
– created responsive designs
– ran remote user testing
– worked closely with the product team to understand and define requirements as well as presenting designs and user testing feedback
– worked with a content design team
– created templates
– was responsible for writing job descriptions to hire designers and developers
The Fenced In Podcast was created in the UK’s Corona virus lockdown to help fencers of all abilities, worldwide, continue their training without being able to go to fencing clubs. The hosts are two GB international foilists with nearly 30 years of experience between them, including:
– Commonwealth Fencing championship medals in individual and team events
– being part of the Rio 2016 squad
– a gold medal from the Baku European Games
– GB national championship medals in individual and team events
They needed some artwork that would stand out and be engaging immediately for all podcast platforms (including Apple Podcasts, Spotify, Google Podcasts and YouTube) as well as social media pages.
You can find the podcast here: https://fencedin.transistor.fm/
I created a logo for BEE-UK at The London School of Economics - a network of Behavioural and Experimental Economists. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of Economists from different Universities across the UK with a large importance on sharing work and ideas.
A new website for thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology.
Russell has had a leading voice in the world of technology for a long time now and wanted to collect his involvement in one place through a website that he could use as a platform. This platform is collaborative, so it was built on WordPress to make it simple for new contributors to join and get going as quickly as possible!
I created a logo for a company that provides home baking classes for use across their website, social media and print elements.
I revamped the menus for The Bread Basket Bakery to improve the layout and readability. They used to put them together in house, but this meant that the spacing was wrong and the elements weren’t standardised (such as type, sizes, colours and groupings). So I re-created them in Adobe Illustrator which gave them more flexibility in production runs.
The Bread Basket Bakery have been supplying kitchens and cafés in London for years, however taking orders by phone and email was very consuming in time and effort. Together, we designed and built a site that would take the orders for them and make their life simpler.
