Your website, logo and design expert in Hammersmith & Fulham

Future-proofing the logo of a major UK fencing supplier

Services

Branding, Graphic design, Graphics and logos, Logo design

Client

Allstar Uhlmann UK

Year

2024

Allstar Uhlmann UK is a UK reseller for two German brands (Allstar Fencing and Uhlmann Fencing) and global force in the sales of equipment for Olympic Fencing. Since starting the business, the logos of the original brand have changed but the AUUK logo didn’t accommodate for updated logos that might be different sizes.

I updated the logo, providing some options for a more modern and future-proof design which standardised the elements. As part of this work, I also created a brand summary for the client to use. A key criteria was not to make it too different so that the signage in the shop didn’t have to be re-created.

Need an updated brand design?

If you’re a business owner looking for help, I’d love to bring your vision to life. Whether you need a full rebrand, a modern refresh, or design support across print and digital, I’ll create a logo that works seamlessly across every platform.

For more of my work see my portfolio, or call me to get started on your project.

My other recent projects

Evolving a logo into a brand identity for Gardens by Olivier

Website design for a home filming location in Chiswick

Assembling design & web assets for a Fulham garage

Creating a logo for Gerry's Artisan Baking

Increasing the sales of home-made food items through better packaging design

Promoting new menu items with a window poster

Tweaking the menu design for better readability

Making yoga videos stand out from the crowd

Digitising wholesale cake orders with a new website

1 2 Next »

“

Being a small business and since working with Chris and his developing of our website & e-commerce we had a definite boost in sales. He helped with designing instore promotional material too that have had great response of footfall. He is reliable, prompt and professional.
We would highly recommend Chris and his company.

GERCILLIO, Fulham

The Bread Basket Bakery

“

“The website is really shaping up a community. It’s the first time the organisation has had a home”

MATTEO, Hammersmith

Behavioural & Experimental Economists UK

“

Chris was professional and super helpful as was not entirely sure what I wanted. He was a good timekeeper and always showed up when organized to meet.
He took his time to listen to my ideas and what I needed and designed my site keeping it simple so I could change myself when I needed to.
Very pleased with the result, I won't hesitate to go back to J4G Design for help.

GERRY, Fulham

Gerry's Artisan Baking

“

J4G Design have been an excellent ‘one stop shop’ for our small business – Chris has helped us with all our marketing needs, most recently updating our website and providing valuable insights into website accessibility and designing a new DL leaflet. Chris has been great at prioritising work to fit our budget and we never feel pressurised into agreeing work until we are ready for it. We highly recommend J4G Design if you want friendly, efficient and effective help with your marketing needs.

SARAH, Suffolk

Suffolk River Trips

“

Chris gave my website an overhaul, sorted out my SEO and numerous broken links and redirects etc. An excellent personalised service at a good price. He was happy to spend the time talking me through exactly what he was doing and breaking it down into simple language for me. Much appreciated and highly recommended 👌🏻

MAUREEN, Hammersmith

Maureen Gomez Interiors

“

I asked Chris if he could support me (an IT novice!) with a transfer of the details of my personal website onto a new platform. From the off, Chris was professional, helpful, timely and supportive.
He took time to explain the process and then transferred and redesigned the site whilst keeping me updated. He also made some suggestions on how I could make some adjustments to the site to make it easier to navigate.
Really pleased with the result, I won't hesitate to use J4G design again. Thanks Chris

ANDY, Suffolk

Andy Halliday

Your local website and design expert

While technology is meant to help our every day lives, I find that the reality of that is that there are still lots of barriers and friction involved that cause frustration and for people to just give up. ESPECIALLY when there isn’t the luxury to just build a bespoke solution. Lots of websites and systems out there come templated and pre-built which is a great starting point but can easily make for a clunky experience. This is where I come in – whatever the issue is, let’s have a chat and leave it to me.