I do strategic identity work for businesses at every stage — startups building from zero, established businesses ready for a sharper position, and growing companies that need a real system.
I work with small businesses across West and South-West London. Bespoke from the first wireframe, scoped and agreed in a clear written proposal before anything starts, and joined-up across the disciplines I deliver.
Brand design is user experience applied to the first impression — the split second before anyone reads a word, where your identity answers “can I trust these people?” on your behalf. That’s why we treat identity as a working tool rather than decoration. See user experience at every level for where this sits in your customer’s journey.
Brand design in London, from a Fulham studio
Brand design is the work of turning what makes a business good into something people can recognise at a glance, which in practice means a logo that holds up at every size, a colour palette and type system that genuinely feel like you, and guidelines that keep it all consistent as the business grows, and we do all of it from our studio in Fulham for businesses across London. Each identity begins with exploration rather than a single idea, because we sketch somewhere between fifty and a hundred concepts before anything reaches the screen, which is the most reliable way we know of finding a mark that is distinctive rather than simply the first thing that came to mind, and we have written more about what fifty sketches teach you before a logo.
Brand design projects
A few recent identity projects show the range of the work: for Gardens by Olivier, a garden design and maintenance business in Hammersmith, we developed Olivier’s initial ideas into a distinctive brand mark and a full logo suite that works as well on his van as it does online; for Fulham BM, a family-run building company, we built a complete brand system around a logo the business was already proud of, ready for scaffolding, vehicles, documents and the website; and for Frenchie Autos, a Fulham garage whose original identity had been lost over the years, we created a new logo, fonts and palette that now carry through everything from email signatures to invoices.
Brand design FAQs
What does brand design include?
Depending on how far the business needs to go, brand design can be anything from a clean, confident logo to launch with through to a complete identity, and along the way it usually covers the logo and its alternative versions, a colour palette and typography, a favicon, mockups that show the brand in use and, for fuller projects, a brand guide, a voice and tone, business cards and social media profiles and banners, with ownership of the final files always handed over to you.
How long does a brand design project take?
Brand projects usually take somewhere between two and eight weeks, with a starter logo at the quicker end and a complete brand with guidelines and collateral at the longer end, and we agree the scope and timeline in a clear written proposal before anything starts so you know exactly what you are getting and when.
Is brand design the same as logo design?
A logo is one important part of a brand rather than the whole of it, so although plenty of businesses come to us for a logo, we design it as the anchor of a wider system of colour, type and tone that keeps everything recognisable, and our graphic design work then carries that system onto print, social media and marketing.
Do I need a rebrand or a brand refresh?
It depends on what is actually broken, because a rebrand starts again from scratch while a refresh builds on what people already recognise and updates how it is expressed, and for most small businesses a refresh does the job with far less disruption; we have written a short guide on how to tell whether you need a rebrand or a brand refresh if you would like to think it through.
