Before starting any project, or even agreeing to work together, I need to understand what it is that you want to achieve. This is so that we can get to know each other a little and identify the goals, complexities and processes involved.
After the call, I'll send you a quote containing the brief, the details and the timeframe. Once you give me the green light with 50% up front we'll get started!
You'll receive from me a questionnaire asking some further questions about your brand, competitors, what logos you've seen that you already like and goals. This gives us a point of reference for the project, to help keep us on the right path.
In this time, we will identify key brand nouns that decribe your brand and where you want it to be which will form the bedrock of the ideas.
I like to start working on paper. It's quick and easy to identify which ideas are worth pursuing and which to discard - importantly it's an efficient way of making changes. Once I have 50-100 sketched ideas, I'll move on to the next step.
I will turn my best ideas into vectorised brand marks, in black and white so that we aren't influenced by the colours. A brand mark needs to be simple, memorable and work in a single colour to be really effective. I will present 9 of these to you so that we can pick 3 to build on.
This is where the brands start to sparkle with colour and fonts! We will review 3 brand systems that I have put together and choose the one that aligns best with your company to continue working on. These systems include: brand marks, logo marks (in square and rectangular formats), badges and a mock up.
Once we know which way to go, I'll use your feedback to continue working on this system.
Once you've signed off the designs we'll get organised and get your final files to you, along with any quotes that might be needed for your project to be fully completed. I get so much satisfaction from seeing ideas brought to life.
Olivier runs a thriving garden design and maintenance business in Hammersmith, London. He offers a full range of services to create, re-design, and look after gardens so they flourish year-round. When he reached out to me, he wanted a fresh brand logo design that would modernise his business identity and look great on his van. […]
Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but their branding hadn’t quite kept pace with their success. They approached me to help refresh their website, and we quickly realised that their original brand assets, including an outdated logo, no […]
I recently had the opportunity to design a new logo and website for one of the most respected car garages in Fulham – Frenchie Autos, located under the Munster Arches. They approached me for a complete website redesign, but it quickly became clear that much of their original brand identity – including their logo, fonts, […]
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
I created a logo for a platform that provides thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. It was important for the logo to capture this concept, for its audience as well as the number of experts being asked to be contributors.
I created a logo for BEE UK at The London School of Economics. Behavioural and Experimental Economists UK is an organisational network for experimental and behavioural research in economics, connected through Universities across the UK. We focused on working towards a logo that put across the importance of networking, as BEE-UK is a group of […]
I created a logo for a company that provides home baking classes for use across their website, social media and print elements.
