Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but their branding hadn’t quite kept pace with their success. They approached me to help refresh their website, and we quickly realized that their original brand assets, including an outdated logo, no longer represented their dynamic business.
This presented a wonderful opportunity for a fresh approach to their identity. I designed a modern logo that works beautifully across their website, invoices, packaging, and digital communications in preparation for their exciting relaunch.
Using Adobe Illustrator, I created an accessible colour palette and ensured the overall design was modern and versatile, perfect for today’s e-commerce environment. The new brand assets now give Blades Brand a consistent and professional image that mirrors their outstanding reputation.
This project was about more than just an update; it was about crafting a brand design that captures the essence of a thriving business. Now, their branding truly reflects the excellence they deliver across the nation!
Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but their branding hadn’t quite kept pace with their success. They approached me to help refresh their website, and we quickly realized that their original brand assets, including an outdated logo, no […]
I recently had the opportunity to design a new logo and website for one of the most respected car garages in Fulham – Frenchie Autos, located under the Munster Arches. They approached me for a complete website redesign, but it quickly became clear that much of their original brand identity – including their logo, fonts, […]
I worked with the authors of the Digital Technologies for Well-being at Work - Tensions, Opportunities and Future Directions report to design a beautiful, engaging and accessible report that is easily understood and looks fantastic. I was approached by the authors (from the University of Leicester and The Open University) once the written report was […]
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
The Behavioural Experiments in Health network is an organisational network for experimental and behavioural research in health economics, connected through Universities across the globe for policy, practice and management. They asked me to revive the BEH brand, which hadn't been used for a number of years. They wanted branding that could be used on the […]
The Choice Research Centre exists as an organisation within the University of Leicester, who asked me to create an identity for them to use at events and for promotional materials. We focused on working towards a logo that put across the importance of making choices and that choices are not already straightforward with a clear […]
