Your website, brand and design expert based in Hammersmith & Fulham

Optimising the USA FS website for subs

Services

Featured works, SquareSpace, Web design and development

Client: USA Fencing Strength

See the live site: https://www.usafencingstrength.com/

Year: 2025

Following on from the branding work I did for USA Fencing Strength we set about implementing the new "kick ass" branding to the website, making sure that it became a true reflection of the brand's spirit and became easy to use and instantly recognisable.

Here's what I did as part of the work:

designed and built the landing page for strength and conditioning programmes, which were to be optimised to sell subscriptions following a social media campaign to drive traffic to the website
took the new branding that we created and applied it site wide in a manner that was exciting, engaging and fully accessible
implemented and optimised the website's search engine optimisation (SEO) to make it easier to find on the web and make it stand out against competitors
built and integrated automated workflows between the website, Stripe and Zapier
re-designed the entire website visual and content to make it a reflection of the new brand including the home page, general programmes page, individual programme pages, the header and the footer
optimised the website for mobile

Richard loved the work that we did!

Need an updated website design?

If you’re a business owner looking for help, I’d love to bring your vision to life. Whether you need a full redesign, a modern refresh, or SEO support I’ll take your website to the next level.

For more of my work see my portfolio, or call me to get started on your project.

My other recent projects

A brand evolution for Fulham BM

Evolving a logo into a brand identity for Gardens by Olivier

Website design for a home filming location in Chiswick

Assembling design & web assets for a Fulham garage

Creating a logo for Gerry's Artisan Baking

Increasing the sales of home-made food items through better packaging design

Promoting new menu items with a window poster

Tweaking the menu design for better readability

Making yoga videos stand out from the crowd

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Being a small business and since working with Chris and his developing of our website & e-commerce we had a definite boost in sales. He helped with designing instore promotional material too that have had great response of footfall. He is reliable, prompt and professional.
We would highly recommend Chris and his company.

GERCILLIO, Fulham

The Bread Basket Bakery

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“The website is really shaping up a community. It’s the first time the organisation has had a home”

MATTEO, Hammersmith

Behavioural & Experimental Economists UK

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Chris was professional and super helpful as was not entirely sure what I wanted. He was a good timekeeper and always showed up when organized to meet.
He took his time to listen to my ideas and what I needed and designed my site keeping it simple so I could change myself when I needed to.
Very pleased with the result, I won't hesitate to go back to J4G Design for help.

GERRY, Fulham

Gerry's Artisan Baking

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J4G Design have been an excellent ‘one stop shop’ for our small business – Chris has helped us with all our marketing needs, most recently updating our website and providing valuable insights into website accessibility and designing a new DL leaflet. Chris has been great at prioritising work to fit our budget and we never feel pressurised into agreeing work until we are ready for it. We highly recommend J4G Design if you want friendly, efficient and effective help with your marketing needs.

SARAH, Suffolk

Suffolk River Trips

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Chris gave my website an overhaul, sorted out my SEO and numerous broken links and redirects etc. An excellent personalised service at a good price. He was happy to spend the time talking me through exactly what he was doing and breaking it down into simple language for me. Much appreciated and highly recommended 👌🏻

MAUREEN, Hammersmith

Maureen Gomez Interiors

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I asked Chris if he could support me (an IT novice!) with a transfer of the details of my personal website onto a new platform. From the off, Chris was professional, helpful, timely and supportive.
He took time to explain the process and then transferred and redesigned the site whilst keeping me updated. He also made some suggestions on how I could make some adjustments to the site to make it easier to navigate.
Really pleased with the result, I won't hesitate to use J4G design again. Thanks Chris

ANDY, Suffolk

Andy Halliday

Your local website and design expert

While technology is meant to help our every day lives, I find that the reality of that is that there are still lots of barriers and friction involved that cause frustration and for people to just give up. ESPECIALLY when there isn’t the luxury to just build a bespoke solution. Lots of websites and systems out there come templated and pre-built which is a great starting point but can easily make for a clunky experience. This is where I come in – whatever the issue is, let’s have a chat and leave it to me.