Iken Barns is a business which provides self-catering holiday cottages on the Suffolk Coast. They came to me because the majority of their bookings were coming from Suffolk Secrets and they wanted to take bookings through their own website, which was out of date and difficult to maintain as it had been built in 2015!
The WordPress website had an out of date blog, properties listed for hire and pages all under a single post type. The site looked out of date through the style, brand elements and the user experience.
The business didn't have a brand nor a logo (but they didn't feel they needed one at this stage) so the first thing we did was put in place the elements we would need to craft a website that looked great as well as being functional. We created a new brand direction that included a web-safe font, accessible colour palette and text hierarchy - all of which were designed to match the photography that already existed.
We then simplified the website and made it much more user friendly (for potential guests and Iken Barns) by:
The business could see the benefits immediately, telling me that everyone found the new site to be MUCH simpler and easier to use. I loved working for this client!
Iken Barns were thrilled and left me the following 5 star review on Trustpilot:
"J4G Design/Christopher has redesigned the web site for the 5 holiday lets at Iken Barns. From the initial contact with Christopher it was very clear that he would be a great person to work with. The work that he carried out was done in a short time frame and the switch to the new website perfect. He was always only an email or message away for any changes or queries.
We are really pleased with the new website and the subsequent SEO work that has been done. Christopher also offers additional support packages that we will continue to use. I cannot speak highly enough of Christopher and have no hesitation in recommending him."
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Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but their branding hadn’t quite kept pace with their success. They approached me to help refresh their website, and we quickly realised that their original brand assets, including an outdated logo, no […]
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I worked with the authors of the Digital Technologies for Well-being at Work - Tensions, Opportunities and Future Directions report to design a beautiful, engaging and accessible report that is easily understood and looks fantastic. I was approached by the authors (from the University of Leicester and The Open University) once the written report was […]
Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word […]
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