There's no such thing as a bad question, so whatever you need give me a ring.
Before starting any project, or even agreeing to work together, I need to understand what it is that you want to achieve. This is so that we can get to know each other a little and identify the goals, complexities and processes involved.
After the call, I'll send you a quote containing the brief, the details and the timeframe. Once you give me the green light with 50% up front we'll get started!
You'll receive from me a questionnaire asking some further questions about your brand, competitors, what logos you've seen that you already like and goals. This gives us a point of reference for the project, to help keep us on the right path.
In this time, we will identify key brand nouns that decribe your brand and where you want it to be which will form the bedrock of the ideas.
I like to start working on paper. It's quick and easy to identify which ideas are worth pursuing and which to discard - importantly it's an efficient way of making changes. Once I have 50-100 sketched ideas, I'll move on to the next step.
I will turn my best ideas into vectorised brand marks, in black and white so that we aren't influenced by the colours. A brand mark needs to be simple, memorable and work in a single colour to be really effective. I will present 9 of these to you so that we can pick 3 to build on.
This is where the brands start to sparkle with colour and fonts! We will review 3 brand systems that I have put together and choose the one that aligns best with your company to continue working on. These systems include: brand marks, logo marks (in square and rectangular formats), badges and a mock up.
Once we know which way to go, I'll use your feedback to continue working on this system.
Once you've signed off the designs we'll get organised and get your final files to you, along with any quotes that might be needed for your project to be fully completed. I get so much satisfaction from seeing ideas brought to life.
Following on from the branding work I did for USA Fencing Strength we set about implementing the new "kick ass" branding to the website, making sure that it became a true reflection of the brand's spirit and became easy to use and instantly recognisable. Here's what I did as part of the work: Richard loved […]
Iken Barns is a business which provides self-catering holiday cottages on the Suffolk Coast. They came to me because the majority of their bookings were coming from Suffolk Secrets and they wanted to take bookings through their own website, which was out of date and difficult to maintain as it had been built in 2015! […]
Chiswick Location is a spacious, modern family home nestled in the heart of leafy Bedford Park, spread over 2,300 sq ft. The owners wanted to showcase their beautiful space online and approached me with a clear vision for their website, along with a strong set of professional photographs. With that solid starting point, we got […]
Behavioural and Experimental Economists UK is an organisational network for experimental and behavioural research in economics, connected through Universities across the UK. They asked me to create a new website to manage and list information about the organisation such as members, labs, centres and institutions. The website would also be a great platform to showcase […]
Gloji is a revolutionary weight loss programme for health and wellbeing, at the forefront of helping those with poor physical and mental health habits to make improvements in their life through accountability and understanding. When I was brought in, the team were 3 weeks into their build but had no designs of any fidelity – […]
Moons Wood has built their own website on Wix and needed some web design expertise to tie it all together. Wix is relatively limiting but it allowed me to focus on layouts and consistency for a clear brand and messaging. I standardised type faces, headings, colours, sections anded-cluttered the site and navigation elements to make […]
A new website for thought provoking content revolving around a holistic, responsible, ethical and sustainable approach to digital and information technology. Russell has had a leading voice in the world of technology for a long time now and wanted to collect his involvement in one place through a website that he could use as a […]
I built a new WordPress website for The Bread Basket Bakery. They already had a website but wanted to refresh its look and add e-commerce functionality in order to make them more efficient and increase their reach. This means that offices, cafes and restaurants that they already supplied could order through the website and provide […]
