Your website, logo and design expert in Hammersmith & Fulham

Evolving a logo into a brand identity for Gardens by Olivier

Olivier designs and looks after gardens in Hammersmith, offering every service you could need to create, look after and re-design your garden so that it quite literally blossoms year round!

He initially got in touch with me because he wanted to create a new design for his van with some specifics in mind, however they hadn't been materialised enough to know exactly what he was looking for. This was a perfect opportunity to explore an evolution of the brand and after an initial call Olivier was keen to explore how we could incorporate his ideas into a more comprehensive brand identity.

Using his initial ideas, I created logo design concepts in the form of a brand mark and iterated on these, having presented them, until we reached a stage where it fit with Olivier's vision. I matched the colours to the existing ones on the van, broadened these colours for accessibility and created a logo mark, brand mark and condensed version for use on smaller screens.

You can see his new logo in use on his website and on the van around Hammersmith & Fulham!

Olivier was thrilled and left me the following 5 star review on Trustpilot:

"I had the pleasure of working with Christopher on designing a new logo for my company, and the experience was fantastic from start to finish. Communication was easy and seamless, and Christopher had a clear understanding of how the new logo should represent my brand.

The whole process was well-organized, with clear steps and regular online meetings to review progress and discuss ideas. I’m extremely pleased with Christopher’s work — he’s very creative and consistently went the extra mile to deliver a final product that I’m truly in love with. On top of that, he’s simply a great person to work with.

I cannot speak highly enough of Christopher and have absolutely no hesitation in recommending him. Beyond logo design, he also offers services such as web design, site maintenance, and SEO. In fact, I’ll definitely be asking Christopher to handle the SEO for my business and to re-design my website as well.

Thank you again Christopher!"

For more of my work see my portfolio, or call me to get started on your project.
Client
Gardens by Olivier
Year
2025
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MORE WORK

Evolving a logo into a brand identity for Gardens by Olivier

Olivier designs and looks after gardens in Hammersmith, offering every service you could need to create, look after and re-design your garden so that it quite literally blossoms year round! He initially got in touch with me because he wanted to create a new design for his van with some specifics in mind, however they […]

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Giving identity to the Behavioural Experiments in Health network

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Being a small business and since working with Chris and his developing of our website & e-commerce we had a definite boost in sales. He helped with designing instore promotional material too that have had great response of footfall. He is reliable, prompt and professional.
We would highly recommend Chris and his company.

GERCILLIO, Fulham

The Bread Basket Bakery
“The website is really shaping up a community. It’s the first time the organisation has had a home”

MATTEO, Hammersmith

Behavioural & Experimental Economists UK
Chris was professional and super helpful as was not entirely sure what I wanted. He was a good timekeeper and always showed up when organized to meet.
He took his time to listen to my ideas and what I needed and designed my site keeping it simple so I could change myself when I needed to.
Very pleased with the result, I won't hesitate to go back to J4G Design for help.

GERRY, Fulham

Gerry's Artisan Baking
J4G Design have been an excellent ‘one stop shop’ for our small business – Chris has helped us with all our marketing needs, most recently updating our website and providing valuable insights into website accessibility and designing a new DL leaflet. Chris has been great at prioritising work to fit our budget and we never feel pressurised into agreeing work until we are ready for it. We highly recommend J4G Design if you want friendly, efficient and effective help with your marketing needs.

SARAH, Suffolk

Suffolk River Trips
Chris gave my website an overhaul, sorted out my SEO and numerous broken links and redirects etc. An excellent personalised service at a good price. He was happy to spend the time talking me through exactly what he was doing and breaking it down into simple language for me. Much appreciated and highly recommended 👌🏻

MAUREEN, Hammersmith

Maureen Gomez Interiors
I asked Chris if he could support me (an IT novice!) with a transfer of the details of my personal website onto a new platform. From the off, Chris was professional, helpful, timely and supportive.
He took time to explain the process and then transferred and redesigned the site whilst keeping me updated. He also made some suggestions on how I could make some adjustments to the site to make it easier to navigate.
Really pleased with the result, I won't hesitate to use J4G design again. Thanks Chris

ANDY, Suffolk

Andy Halliday
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