FAQ

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

We invoice with options for BACS or card. Deposits are always 50% of the milestone you're starting; the remaining 50% is invoiced on completion together with the next milestone's deposit. Retainers (Care, SEO, Studio) are billed monthly in advance.

Yes — all prices are ex-VAT. We're not currently VAT-registered, so no VAT is added to invoices.

Indicative timings:

• Landing page: ~4 weeks from kick-off
• Custom website: 4–8 weeks
• E-commerce build: 8–12 weeks
• Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
2. MVP+1 — All inner pages built, forms wired, analytics installed.
3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

At kick-off we'll send you a brief asking for your brand assets, content (copy + images), domain access, and a few competitor links. Most of it can be informal — we'll polish it. Each milestone comes with a clear “what we need from you” list and roughly a week's notice so you can plan around it.

Three rounds of revisions per design milestone — typically more than enough for projects to land cleanly without extra cost. Beyond that we bill at our hourly rate (£85/hr for freelancers and small businesses, £90/hr otherwise). In practice most clients don't use all their included revisions.

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

SEO is a long game — 3–6 months for measurable progress, 6–12 months to compete in most local markets. We never guarantee a specific Google position (anyone who does is overselling). What we do guarantee is the monthly work: a data-led audit, on-page optimisations, content, Google Business Profile management, and a clear report you'll actually read.

Yes — brand work runs from a £504 Starter Logo through to an £8,625 Complete Brand (with three pricing tiers per package depending on your business size). Most clients who come to us for a website end up wanting the brand refreshed too, and we'll build the site to match. We can do either standalone.

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

• Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
• Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
• Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Yes — you own everything. Domain, hosting account, designs, source files, content. Where we set things up on your behalf we register accounts in your name. If you ever move on, you take it all with you cleanly.

Care plan clients get a fast response when something's wrong — the Pro tier gets priority email and Slack within four hours. For everyone else we aim to reply within one working day. We hold our own backups daily (Care Complete and up), so if anything goes wrong we roll back fast.