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About

About

A solo Fulham design studio. Twenty years of design experience, working directly with small business owners.

Start a project → See the work

I work with businesses small and large, as well as other freelancers to take their brands to the next level or get them off the ground. I enjoy being ‘their guy’, a go-to for anything they need, which means I take care of all the technical hassle associated with running a business and being online. Frankly, with 15+ years in the industry there isn’t anything I can’t help with.

I am naturally curious and over the years have evolved from solely a UX designer to being a freelance software, website, logo, brand and graphic designer. When I started out, I did a lot of work that was specific to web app and website design: gathering requirements; wireframing, information architecture and project delivery working with Scrum teams. As time went on and I worked with more clients — including The Home Office, National Institute for Health Research, NHS Scotland, Informa and Thrive Tribe — and on more projects I found areas that I enjoyed and gaps in my knowledge base, so I worked to add UI design, content design, graphic design, logo design and brand design to my skill set.

This was a very conscious decision and it means I bring a unique and complete perspective to projects I work on with clients now. As we shape your product together I am less dependent on other creatives, and I have a strong perspective on taking over from someone else and on how best to future-proof whatever we’re working on — whether it’s a logo, a website or software.

My background and education

I graduated in Product Design at Brunel University, where I did a 12-month placement in the User Experience team at Betfair. Once I graduated I went straight into consulting, working as a Design Consultant at PA Consulting for four years before becoming a contractor. That was in 2016 — the year I founded J4G Design.

Side note

I am also a plant-based athlete: I’m a fencer. It’s something I’ve always done, and I’ve had the pleasure of competing at World Cups for Great Britain and at the Commonwealth Fencing Championships for Scotland (where I won a bronze medal).

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Book a free call → 07833 247 577
Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →