This site uses cookies for analytics and to improve your experience. By clicking Accept, you consent to our use of cookies. Learn more in our privacy policy.

Skip to main content
Who I work with

Small Business Website Design in London

Plain-English small business website design, branding and digital work for owner-led businesses across London.

Start a conversation → See the work
Small Businesses clients

Trusted in Small Businesses.

Sector-relevant businesses on the studio roster. Logos link out to live sites.

Appaloosa Painting Co. logo — J4G Design client Bygram Chiswick Location Dawmouse Montessori logo Frenchie Autos Ltd logo — J4G Design client Fulham Building Maintenance logo — J4G Design client Maureen Gomez Interiors The Bread Basket Bakery
View the case studies →

Small Businesses work.

A small selection of small businesses-adjacent projects.

Dawmouse Montessori circular badge logo on a cream background Web · Google Ads A new website and live Google Ads in 24 hours for Dawmouse Montessori Fulham BM brand shown across devices — the logo suite on a desktop screen and the building and property maintenance homepage on a laptop Marketing and SEO for a local business — brand, website, SEO, AEO and print for a Fulham building company Doubling the number of booked estimates for a house painting company Marketing · Google Ads Doubling the number of booked estimates for a house painting company Food items with new labels on the counter Logo · Print Increasing the sales of home-made food items through better packaging design Portfolio AcaiBowlsPoster Logo · Print Promoting new menu items with a window poster Logo · Print Tweaking the menu design for better readability
View full portfolio →

Services for Small Businesses.

Three stacked cards labelled Design, SEO and Care — the bundled Studio Packages — J4G Design
Studio Packages

Design, SEO and care — in one bundle.

One service. Design, SEO and website care bundled into a single relationship.

Explore Studio Packages →
Three phone-screen wireframes connected by gold arrows — J4G Design UX flow
UX Design

Products people actually use.

Journeys, prototypes, usability testing. I turn ideas into products that customers come back to.

Explore UX Design →
Browser-window mockup with hero block, headline, body and gold CTA — J4G Design
Website Design

Fast sites that pay for themselves.

I build high-performing WordPress sites that convert, rank and scale — grounded in strategy, designed around your business.

Explore Website Design →
System-status dashboard with 4 KPI tiles (Uptime 99.99%, PageSpeed 98/100, Security A+, Plugins up to date) — J4G Design
Website Maintenance

Kept secure. Kept fast. Kept fresh.

Monthly WordPress maintenance — security, performance tuning, content updates. Done.

Explore Website Maintenance →
2x2 brand-mark lockup grid: gold B mark, light wordmark, white b lowercase, dark wordmark — J4G Design
Branding

Identities that earn trust on first glance.

Logos, identity systems and guidelines — I explore 50 to 100 concepts before a single pixel hits the screen.

Explore Branding →
Magazine cover (Field Notes Vol 4) plus double-page editorial spread mockup — J4G Design
Graphic Design

Print and digital, in lockstep.

Social graphics, reports, flyers, business cards, posters. Print and digital design that looks like the brand, not a template.

Explore Graphic Design →
Google SERP listing mockup with three results, top result highlighted in gold border — J4G Design
SEO

Visibility that compounds.

Rankings built on solid foundations — not quick wins that vanish next quarter. Local-first, London-focused.

Explore SEO →
Google Maps listing card for J4G Design with 5.0 stars (47 reviews), opening hours and Directions/Website/Call buttons
Google Business Profile

The map listing that wins local jobs.

Claim, optimise and grow the Google Business Profile that powers local enquiries — often the highest-ROI surface in local SEO.

Explore Google Business Profile →
AI chat: user question followed by AI assistant answer citing j4gdesign.co.uk as a source — J4G Design
AEO

Get mentioned by AI.

ChatGPT, Perplexity, Google AI Overviews. The work that puts your business in the response, not just the search results.

Explore AEO →

Small business website design in London sits at the heart of what the studio does, and we build bespoke WordPress websites for owner-led businesses that need their site to bring in enquiries rather than simply exist, designed around how you actually win work and scoped to fit where the business is today rather than where it might be in five years. Alongside the website we can look after the branding, UX, SEO and marketing as well, so everything stays joined up and you deal with one point of contact from the first conversation through to launch and beyond.

If you are weighing up who to work with, our guide to the seven questions to ask before hiring a website designer is a good place to start, and if you are wondering how much website you really need, we have written about why not every business needs more than a one page website. You can read more about how we approach bespoke website design on its own page.

Small Businesses clients say

What Small Businesses clients say.

★★★★★

J4G Design has been a god send! Chris is communicative, fast, and most importantly great at what he does. He took over our website and google page management for my local painting company and I already feel in better hands. The amount of analytics, clear decision making to improve our results, and professionalism is unmatched. I recommend Chris to everyone who needs websites, logos, or google page optimization!

Richard Schreiber Appaloosa Painting Co. via Google →
★★★★★

I have had an excellent experience with Chris at J4G Design. He listened well to my requirements, turned them into a great first draft of a website, and then was very responsive to feedback, promptly actioning suggested changes and tweaks. As a result, he has designed a fantastic website for me and I am very happy!

Alan Flitcroft via Google →
★★★★★

I asked Chris if he would re-vamp and update my existing website, which isn't always easy to do. Yet he has managed to really improve the overall look and navigation of the site so I'm really happy with it!

Tanya Bradbury via Google →
first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Book a free call → 07833 247 577
Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →