Local design, branding, UX and SEO for small businesses across London — based in Fulham, working citywide.
Local businesses on the studio roster. Logos link out to live sites.
A small selection of work in and around London.
Print · Report design Visualising a year of research into a PDF report
Website · WordPress Making courses easier to manage on WordPress for LICTD
Brand · Logo Increasing PDF report impact through design for LSE and The Open University
Website · WordPress A new website shaping the UK Behavioural & Experimental Economists community
Website Designing Gloji – a revolutionary weight loss service for health and wellbeing
One service. Design, SEO and website care bundled into a single relationship.
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Journeys, prototypes, usability testing. I turn ideas into products that customers come back to.
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I build high-performing WordPress sites that convert, rank and scale — grounded in strategy, designed around your business.
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WooCommerce builds where every screen earns its place in the funnel.
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Monthly WordPress maintenance — security, performance tuning, content updates. Done.
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Logos, identity systems and guidelines — I explore 50 to 100 concepts before a single pixel hits the screen.
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Social graphics, reports, flyers, business cards, posters. Print and digital design that looks like the brand, not a template.
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Rankings built on solid foundations — not quick wins that vanish next quarter. Local-first, London-focused.
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Claim, optimise and grow the Google Business Profile that powers local enquiries — often the highest-ROI surface in local SEO.
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ChatGPT, Perplexity, Google AI Overviews. The work that puts your business in the response, not just the search results.
Explore AEO →I work with small businesses across London — from Fulham and the West London boroughs out to the wider city. Brand, web, UX and SEO from one studio, delivered direct.
Working in London means knowing the high streets, the search behaviour and the small businesses that actually move under the bigger names. Whether you’re in Soho, Shoreditch or Sutton, the work is local, hands-on and joined-up.
Chris has been a great technical partner; taking a flexible and considered approach to problems and resolving them in the manner of the best team player.
Paul
Ark, London
Chris at J4G looks after my website. He has really improved the SEO and I have noticed a lot more traffic and enquiries. He is extremely friendly and approachable, especially given that my technological knowledge is extremely limited. I would highly recommend him if you have a website that needs improving and maintaining.
I had the pleasure of working with Christopher on designing a new logo for my company, and the experience was fantastic from start to finish. Communication was easy and seamless, and Christopher had a clear understanding of how the new logo should represent my brand.
The whole process was well-organized, with clear steps and regular online meetings to review progress and discuss ideas. I’m extremely pleased with Christopher’s work — he’s very creative and consistently went the extra mile to deliver a final product that I’m truly in love with. On top of that, he’s simply a great person to work with.
I cannot speak highly enough of Christopher and have absolutely no hesitation in recommending him. Beyond logo design, he also offers services such as web design, site maintenance, and SEO. In fact, I’ll definitely be asking Christopher to handle the SEO for my business and to re-design my website as well.
Thank you again Christopher!
Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.
It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts.
However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.
The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.
Indicative timings:
Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.
For a typical website project, the milestones look something like this:
You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.
Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:
Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.
Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.
