Who I work with

Retail, Food & Hospitality

Q: How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

Q: What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Plain-English design, branding and digital work for retail, food & hospitality clients.

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Retail, Food & Hospitality clients

Trusted in Retail, Food & Hospitality.

Sector-relevant businesses on the studio roster. Logos link out to live sites.

Ace of Hearts

Bygram Gerry’s Artisan Baking Moonswood

The Bread Basket Bakery Iken Barns

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Retail, Food & Hospitality work.

A small selection of retail, food & hospitality-adjacent projects.

Website · WordPress Increasing on-website bookings with a new WordPress website for Iken Barns

Brand · Logo Creating a logo for Gerry’s Artisan Baking

Food items with new labels on the counter

Logo · Print Increasing the sales of home-made food items through better packaging design

Logo · Print Promoting new menu items with a window poster Logo · Print Tweaking the menu design for better readability

Website · WordPress Digitising wholesale cake orders with a new website

View full portfolio →

Services for Retail, Food & Hospitality.

Live ads funnel dashboard showing the journey from ad clicks to booked jobs

Lead Generation

Clicks into booked work.

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Studio Packages

Design, SEO and care — in one bundle.

One service. Design, SEO and website care bundled into a single relationship.

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Three phone-screen wireframes connected by gold arrows — J4G Design UX flow

UX Design

Products people actually use.

Journeys, prototypes, usability testing. I turn ideas into products that customers come back to.

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Browser-window mockup with hero block, headline, body and gold CTA — J4G Design

Website Design

Fast sites that pay for themselves.

I build high-performing WordPress sites that convert, rank and scale — grounded in strategy, designed around your business.

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Product card mockup with product image, title, price (£89.00) and Add-to-basket button — J4G Design

Ecommerce Design

Stores built to sell.

WooCommerce builds where every screen earns its place in the funnel.

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System-status dashboard with 4 KPI tiles (Uptime 99.99%, PageSpeed 98/100, Security A+, Plugins up to date) — J4G Design

Website Maintenance

Kept secure. Kept fast. Kept fresh.

Monthly WordPress maintenance — security, performance tuning, content updates. Done.

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Branding

Identities that earn trust on first glance.

Logos, identity systems and guidelines — I explore 50 to 100 concepts before a single pixel hits the screen.

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Magazine cover (Field Notes Vol 4) plus double-page editorial spread mockup — J4G Design

Graphic Design

Print and digital, in lockstep.

Social graphics, reports, flyers, business cards, posters. Print and digital design that looks like the brand, not a template.

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Google SERP listing mockup with three results, top result highlighted in gold border — J4G Design

SEO

Visibility that compounds.

Rankings built on solid foundations — not quick wins that vanish next quarter. Local-first, London-focused.

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Google Business Profile

The map listing that wins local jobs.

Claim, optimise and grow the Google Business Profile that powers local enquiries — often the highest-ROI surface in local SEO.

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AI chat: user question followed by AI assistant answer citing j4gdesign.co.uk as a source — J4G Design

AEO

Get mentioned by AI.

ChatGPT, Perplexity, Google AI Overviews. The work that puts your business in the response, not just the search results.

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Bespoke design, branding, UX, SEO and marketing for retail, food & hospitality clients — built around how owner-led businesses actually work.

Retail, Food & Hospitality clients say

What Retail, Food & Hospitality clients say.

★★★★★

Working with Chris for our website design and maintenance has been a great experience, the end result has been clean, functional and reliable with regular the behind the scene updates. Chris is easy to work with and is quite responsive. Highly recommend, and the work is of the upmost quality.

gercilio RODRIGUES via Google →

★★★★★

J4G Design/Christopher redesigned the website for the five holiday lets at Iken Barns. From the initial contact with Christopher it was very clear that he would be a great person to work with. The work that he carried out was done in a short space of time and the switch to the new website was perfect. He was only an email or phone call away for any changes or queries. We are really pleased with the new website. The continuing support and SEO work he carries out for us is invaluable. We cannot speak highly enough of Christopher and we have no hesitation in recommending him.

Iken Barns Iken Barns — Holiday lets, Suffolk via Google →

★★★★★

Being a small business, since working with Chris and his developing of our website & e-commerce we have had a definite boost in sales. He understood the bakery's voice quickly and built something that fits how we actually run.

Gercillio The Bread Basket Bakery, Fulham

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Book a free call → 07833 247 577

Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

Landing page: ~4 weeks from kick-off
Custom website: 4–8 weeks
E-commerce build: 8–12 weeks
Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
MVP+1 — All inner pages built, forms wired, analytics installed.
MVP+2 — SEO foundations, schema, performance optimisations, content polish.
Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →