Service 02 · Ecommerce Website Design

Ecommerce Design

I build bespoke WooCommerce stores for small UK businesses. Conversion-led, fast, and easy to manage — from product schema to Core Web Vitals.

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WooCommerce Conversion-first Stripe + PayPal Product schema Core Web Vitals WooCommerce Conversion-first Stripe + PayPal Product schema Core Web Vitals

I build bespoke WooCommerce stores for small UK businesses. Conversion-led, fast, and easy to manage — from product schema to Core Web Vitals.

I work with small businesses across West and South-West London. Bespoke from the first wireframe, transparent on price, joined-up across the disciplines I deliver.

Ecommerce design is user experience applied to the moment money changes hands — where every extra field, unclear delivery cost or moment of doubt is a customer lost at the till. We design checkouts the way a good shopkeeper arranges a counter. It’s one moment in the journey we map across user experience at every level.

Ecommerce Design work.

A small selection of ecommerce design projects.

Website · WordPress A modern e-commerce website for Allstar Uhlmann UK

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Ecommerce Design clients say

What ecommerce design clients say.

★★★★★

Being a small business, since working with Chris and his developing of our website & e-commerce we have had a definite boost in sales. He understood the bakery's voice quickly and built something that fits how we actually run.

Gercillio The Bread Basket Bakery, Fulham

Transparent pricing. No hidden extras.

Pick the package — the price scales with the scope and reach of the business behind it.

E-commerce Build

8–12 weeks · Custom build

From ^£4,150

Full e-commerce or membership build — design, payment, shipping, tax and training, all set up.

Custom store design
Editable product content
Payment & shipping
Product schema
Order management training
2 weeks support

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All prices exclude VAT. Final quote scales with scope and the reach of the business. Get in touch for a tailored quote.

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Book a free call → 07833 247 577

Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £749/month, and our all-in Studio packages from £1,350/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

Landing page: ~4 weeks from kick-off
Custom website: 4–8 weeks
E-commerce build: 8–12 weeks
Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
MVP+1 — All inner pages built, forms wired, analytics installed.
MVP+2 — SEO foundations, schema, performance optimisations, content polish.
Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

Studio Lite — £1,350/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
Studio Standard — £2,495/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
Studio Pro — £3,850/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

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