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Privacy Policy

What we collect through this website, why, and your rights — in plain English.

This page explains what personal information J4G Design collects through this website, why we collect it, and what your rights are. We’ve written it in plain English on purpose — if anything here is unclear, email us and we’ll explain it properly.

Who we are

J4G Design Ltd is a website design and SEO studio based in Fulham, London. Our website address is https://www.j4gdesign.co.uk, and the person responsible for your data is Christopher Mollard, who you can reach at christopher@j4gdesign.co.uk. For everything on this page, we’re what the law calls the “data controller” — the party deciding what happens with the information you share.

What we collect, and why

When you fill in a contact form, we collect the details you give us — typically your name, email address, phone number if you choose to share it, and whatever you write in your message. We use this to reply to you and, if we end up working together, to run the project. The legal basis is our legitimate interest in responding to enquiries, and then the contract between us if you become a client. We keep enquiry details for as long as the conversation is live, and client records for six years after a project ends, because UK tax law requires us to.

When you join our mailing list, we collect your name and email address, and we only ever do this with your explicit consent. Our newsletter system runs on our own website rather than a third-party marketing platform, which means your details stay on our server and are never sold, swapped or shared for marketing. Every email we send includes an unsubscribe link, and unsubscribing removes you from the list immediately.

When you browse the site, we use Google Analytics to understand which pages people visit and how they found us — this is how we improve the site and it’s the same service most websites use. Analytics only runs after you accept it via the cookie notice, and the information it gives us is aggregated: we see that someone visited, not who they were. You can decline via the cookie notice and the site works exactly the same.

Cookies

The site sets a small cookie to remember your choice on the cookie notice itself (so we don’t ask you on every page), and, only if you accept, the Google Analytics cookies described above. We don’t run advertising cookies, tracking pixels from social networks, or anything that follows you around the internet.

Who we share information with

We don’t sell or rent your information to anyone, ever. The limited sharing that does happen is the practical kind every website has: our website is kept on secure hosting infrastructure with daily backups, email passes through Google’s mail servers because that’s who provides our email, and analytics data is processed by Google as described above. Where we use a supplier like this, they act on our instructions and are bound by their own privacy obligations.

Your rights

Under UK data protection law you can ask us at any time to show you the information we hold about you, correct it, delete it, hand it over in a portable format, or stop using it for any particular purpose. Just email christopher@j4gdesign.co.uk — there’s no form to fill in and no charge, and we’ll respond within a month. If you’re ever unhappy with how we’ve handled your information, you have the right to complain to the Information Commissioner’s Office at ico.org.uk, though we’d appreciate the chance to put it right first.

Changes to this policy

If we change how the website handles personal information — a new form, a new tool — we’ll update this page at the same time, and the date below will tell you when it was last reviewed.

Last updated: 2 August 2026

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £749/month, and our all-in Studio packages from £1,350/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — £1,350/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — £2,495/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — £3,850/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →