Visibility gets you found; lead generation turns being found into enquiries you can actually count. This is the demand side of what I do — Google Ads managed properly, content that works across every channel your customers actually use, and a steady pipeline of local partners worth knowing — all run through the same reporting, so you always know which pound did what.
The ads work is a flat monthly fee, never a percentage of spend, and your media budget is billed directly to Google rather than passing through me — which means my only incentive is making the spend work harder. Every campaign gets its own dedicated landing pages, a live funnel dashboard that tracks the journey from click to enquiry to booked work, and a monthly audit where nothing changes without your approval. When a campaign underperforms I throttle and refine rather than pause, because demand is seasonal and switching off at the first dip is how you miss the recovery.
Content generation sits inside this for a reason: the same content strategy that builds your search visibility is the one that should feed your social channels, your newsletter and your Google Business Profile, and it works best when it’s planned as one system rather than five separate chores. The Content Amplification add-on takes every post we publish and turns it into platform-native social content, a monthly newsletter your customers actually read, and a monthly project spotlight that shows your work the way a recommendation would — so a single piece of well-made content earns its keep everywhere, in front of Google, the AI engines and your followers alike.
And for businesses that grow through relationships rather than search, the B2B partner sourcing service delivers a vetted list of local businesses worth an introduction each month, with the outreach drafted and the follow-ups sequenced — quiet, consistent pipeline-building that compounds over a year in a way one-off networking never quite does.
Lead generation is user experience applied to the first click — the moment a searcher becomes a visitor with intent, and the landing page, the offer and the follow-up either honour that intent or waste it. Accountability is part of the experience too, which is why everything here reports through a dashboard. See user experience at every level for the full journey.
