How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

Bespoke & Affordable Website Design London | J4G Design

I build custom WordPress websites for small businesses in London — bespoke from the first wireframe, designed around your business, and scoped to fit it.

I work with small businesses across West and South-West London. Bespoke from the first wireframe, clear on scope, joined-up across the disciplines I deliver.

Website design is user experience applied to the deciding moment — the point where someone who found you chooses whether to trust you. Everything on this page serves that thirty-second window, which is why we design from your customer’s first glance backwards, not from a template forwards. It’s one moment in a longer journey — see user experience at every level for how the whole thing fits together. And when that deciding moment happens to be a checkout rather than an enquiry, exactly the same thinking carries straight into ecommerce website design, where every extra field, unclear delivery cost or flicker of doubt is a customer quietly lost at the till.

If you run a small business, our page on small business website design in London explains how we shape the process around owner-led firms, from scoping a site to fit where the business is today to looking after it once it is live.

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