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Service 05 · SEO

SEO

I build sustainable search visibility for small businesses. Technical SEO, on-page work, local citation building and content strategy — joined up.

What is a Fulham SEO company?

A Fulham SEO company helps a local business earn lasting visibility in search, and that is exactly what I do for small businesses across West and South-West London: joined-up technical SEO, on-page optimisation, local citation building, AI-search (AEO) modernisation, and a content strategy that compounds your rankings month after month.

I build sustainable search visibility for small businesses. Technical SEO, on-page work, local citation building, AEO (AI search) modernisation, and content strategy — joined up.

I work with small businesses across West and South-West London. Bespoke from the first wireframe, scoped and agreed in a clear written proposal before anything starts, AEO baked into every retainer tier so you compound across Google rankings and AI citations from the same monthly engagement. See the AEO services page for the AI-search piece.

The content is where the compounding happens. Every post I write is built to rank in Google and to be lifted by the AI engines people increasingly ask instead — question-shaped headings, direct answers, proper schema — and because that same content strategy is what should be feeding your social channels too, it pairs naturally with the Content Amplification add-on, which adapts what we publish into a fresh post every week on each channel you choose, so one well-made piece of content keeps earning visibility in front of your customers long after it first goes live.

Around that content sits the quieter work that makes it count. On every tier I link each new post and page back into your service pages, so the authority you earn flows to the pages that actually bring in enquiries, and from Growth upwards that grows into proper hub-and-spoke topic clusters. From Essentials I watch your backlink profile month by month, so you’ll know about new and lost links, and about any spammy ones worth disavowing, long before they become a problem. And from Growth upwards I track your brand in the AI engines with Ahrefs Brand Radar, measuring how often ChatGPT, Perplexity, Gemini and Google’s AI Overviews mention and cite you compared with your competitors, so the AI-search side of the work is something you can see moving rather than something you have to take on trust.

And stepping back for a moment: SEO is user experience applied to being found — the very first moment of your customer’s journey, before your website has any chance to persuade anyone. That framing shapes everything above, and it’s laid out properly on user experience at every level.

Related guides

SEO clients say

What seo clients say.

★★★★★

J4G Design has been a god send! Chris is communicative, fast, and most importantly great at what he does. He took over our website and google page management for my local painting company and I already feel in better hands. The amount of analytics, clear decision making to improve our results, and professionalism is unmatched. I recommend Chris to everyone who needs websites, logos, or google page optimization!

Richard Schreiber Appaloosa Painting Co. via Google →
★★★★★

Chris at J4G looks after my website. He has really improved the SEO and I have noticed a lot more traffic and enquiries. He is extremely friendly and approachable, especially given that my technological knowledge is extremely limited. I would highly recommend him if you have a website that needs improving and maintaining.

Maureen Gomez Interiors via Google →
★★★★★

Chris gave my website an overhaul, sorted out my SEO and numerous broken links. He explained what he was doing, why and what the impact would be. Smooth, quick and considered work — highly recommended.

Maureen Gomez Maureen Gomez Interiors, Hammersmith

Packages built around your business.

Every package is scoped to the size and ambition of the business behind it — get in touch and I’ll put together a clear, written proposal.

Every SEO project starts with an audit

SEO Audit + Plan

A comprehensive audit and 90-day action plan — the data-led foundation every retainer builds on. Stand-alone, or it rolls straight into your plan when you continue on a monthly package.

  • ✓  Full technical audit (30+ checks)
  • ✓  Keyword research → 15 target keywords
  • ✓  Content gap analysis vs top 3 competitors
  • ✓  On-page recommendations for your top 10 pages
  • ✓  Backlink profile audit + disavow file if needed
  • ✓  Schema + Google Business Profile audit
  • ✓  12 prioritised actions with click-impact estimates
  • ✓  30-minute walkthrough call
One-off · can be bundled with the AEO Audit + Plan
Start with an audit →
Monthly retainer

SEO Local

Three-month minimum, then a 30-day rolling contract — cancel anytime.

Get found locally and start building momentum — for single-location businesses, with clear room to step up as results grow.

  • Data-led monthly SEO audit — 10 priority fixes identified
  • 2 priority fixes included each month (the rest available to approve)
  • Google Business Profile management (Basic)
  • 1 SEO blog post per month
  • 1 lightweight treatment or location page per month
  • Local on-page fixes + internal linking: every new post and page linked into your service pages
  • Monthly performance report
Get started →
Monthly retainer

SEO Essentials

Three-month minimum, then a 30-day rolling contract — cancel anytime.

Entry retainer for small businesses or single-location locals. Includes AEO maintenance.

  • Data-led monthly SEO audit — 10 priority fixes identified (includes AI Visibility check)
  • 5 priority fixes included each month (the rest available to approve)
  • 2 SEO blog posts/month — AEO content shape (question H2s, answer blocks, bylines)
  • Internal linking maintenance — new content linked into service pages, orphan pages fixed
  • Backlink visibility — monthly monitoring of new + lost links and spam flags (monitoring only, no outreach)
  • Google Business Profile management (Basic): 2 posts/month, photo refresh, review monitoring
  • Bi-annual AEO audit + ongoing schema and llms.txt maintenance
  • Monthly performance summary email
Get started →
Monthly retainer

SEO Pro

Three-month minimum, then a 30-day rolling contract — cancel anytime.

Competitive niches, ecommerce, aggressive growth. Monthly AEO + advanced entity work.

  • Everything in Growth, plus:
  • All 10 fixes included each month
  • 4 blog posts/month (vs 3)
  • 1 new landing page per quarter (target keyword)
  • Quarterly tech-audit (vs annual)
  • 3 identified backlinks/month
  • GBP management Pro: weekly posts, full review + Q&A management, product/service catalog, monthly insights
  • Monthly AEO audit + advanced entity work (Wikidata claims, structured author profiles)
  • AI brand visibility tracking plus a competitor share-of-voice review in the monthly strategy call
  • Disavow file maintenance + priority email/Slack support
  • 60-min monthly strategy call
Get started →

Every package is confirmed in a written proposal before any work begins — no surprises and no hidden extras.

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →