How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

Website Maintenance London — WordPress Care

You focus on running your business. I keep your WordPress website secure, fast and fresh — every month, in the background.

I work with small businesses across West and South-West London. Bespoke from the first wireframe, scoped and agreed in a clear written proposal before anything starts, and joined-up across the disciplines I deliver.

Website care is user experience applied to reliability — the moment a customer arrives and everything simply works, which they’ll never consciously notice and never forgive the absence of. It’s the quietest part of the journey we map across user experience at every level, and the one that guards all the others.

What website maintenance covers

Website maintenance is the quiet, regular work that keeps a WordPress site secure, fast and dependable, and our care plans cover core, security and software updates, regular backups so the site can be restored if something goes wrong, and security, performance and analytics monitoring, with the fuller plans adding a staging site for testing changes safely, time each month for small content or design changes, and an SEO layer that watches Search Console, maintains internal links and catches broken pages. We look after websites for businesses across London from our studio in Fulham, and the plans themselves are set out further down this page.

A care plan, or looking after it yourself?

Plenty of small business owners start out looking after their own website, and that can work perfectly well for a simple site as long as someone is reliably applying updates, checking that backups actually restore and keeping an eye on security, but the difficulty is that these are exactly the jobs that get put off when the business is busy, and an out-of-date plugin is one of the most common ways a WordPress site ends up compromised. A care plan hands that routine to someone who does it as a matter of course, with monitoring that flags a problem as soon as it appears rather than when a customer happens to mention it, which leaves you free to run the business while the site is looked after in the background. If you are weighing up what is genuinely worth paying for, our guide to what small businesses actually need from website maintenance walks through it in more detail.

Website maintenance FAQs

Is website maintenance the same as hosting?

No, although the two are often confused, because hosting is the rented space where your website lives on the web while maintenance is the ongoing work of keeping the software, security and content of the site itself in good shape, and since most hosts leave the updates, checks and fixes to you, the two work best side by side rather than one standing in for the other.

How often are updates and backups done?

Updates are applied as part of the regular routine on every plan, and backups run weekly on our lightest plan and daily on the others, with recent copies kept so the site can be rolled back to a working version if anything ever goes wrong, which is the part most people only appreciate the day they need it.

Can you make small changes to my site as part of a plan?

Yes, our Complete plan includes up to an hour a month of minor content or design changes and our Pro plan up to two hours, which tends to cover the steady trickle of new photos, updated copy and small tweaks that a live business website needs, so they get done properly without each one becoming a separate job.

Do you look after SEO as part of website maintenance?

On our Pro plan, yes, because it adds an active SEO layer on top of the care work, with Search Console monitoring, monthly optimisation, internal linking maintenance and checks for broken pages, and if search is a bigger priority for the business our dedicated SEO service goes further still.

Is there a minimum term?

Care plans run for a three-month minimum and then roll on month to month with thirty days notice, which gives the first few months enough time to get the site into good shape and then leaves you free to stay because it is useful rather than because a contract says so; the full terms are on our how it works page.