I recently had the opportunity to design a new logo and website for one of the most respected car garages in Fulham – Frenchie Autos, located under the Munster Arches.
They approached me for a complete website redesign, but it quickly became clear that much of their original brand identity – including their logo, fonts, and colour palette – had been lost over the years. Rather than seeing this as a setback, we took it as a chance to build something better: a strong new visual identity that could work across all of their communications.
From email signatures to invoices, these fresh brand assets now provide Frenchie Autos with a consistent, professional image that reflects their excellent reputation. The project was more than just web design – it was about helping a thriving local garage align their branding with the quality of their service.
Logo design in Fulham, in short
For Frenchie Autos, logo design meant rebuilding an identity that had faded over the years rather than starting from a blank page, so we designed a new logo together with the fonts and colour palette that sit around it, and then carried that identity through to the website, email signatures and invoices so that every place a customer meets the garage now looks like the same business. That is the way we approach logo and brand design for any local business, treating the logo as the anchor of a wider system, while the everyday pieces such as stationery, print and social graphics come under our graphic design work.
Starting a similar project?
I design brands and logos for small businesses and independent studios across Fulham, Hammersmith and London. See how my full brand identities and logos work — fixed pricing, no subscriptions, honest timelines.
