How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

Why a Strong Brand Won't Win You Business Alone

If you have a working business with an old logo that isn’t fit for purpose, it would be absurd to say that the brand is no good because it’s obviously bringing in business! What’s important to note in this scenario is that these businesses have marketing channels that bring in business without the brand being the differentiating factor.

Building a brand is about brand value, awareness, making sure you come to mind and stand out, not just looking pretty.

By Christopher Mollard, founder of J4G Design — Fulham, since 2017.
Last updated 20 Jun 2026

So what does a brand actually do?

A brand sets the expectation a customer brings to every interaction with your business. The logo is one small piece of that. The bigger pieces are what your business stands for, the way you talk to people, what they tell their friends, and whether they recognise you when they see you again.

When clients ask me to “redo the brand”, what they usually mean is that the visual identity has fallen out of step with what the business has become. The brand itself has moved on; the logo, the colours and the website are still pointing at the older version.

When does brand work pay off — and when doesn’t it?

In my experience, brand work moves the needle most when the business has a working acquisition channel and a clear position, but the visual identity is holding it back from being taken seriously by the audience it’s now reaching.

It tends to pay off when:

You’re moving up-market and the current look feels small
A new audience needs to recognise and trust you quickly
Internal teams need a clear, consistent expression of the business to work from
You’re consolidating after a merger, rebrand or strategic shift

It tends not to pay off when:

The business doesn’t yet have a clear position or product-market fit
There’s no existing acquisition channel (a new logo on a quiet website doesn’t bring traffic)
The “brand is tired” feeling is mostly fatigue with the founder, not the customers

If the business hasn’t got customers yet, the better investment is usually in the website, SEO foundations and a clear story — not the logo.

What does brand work look like as a project?

I usually structure brand projects in milestones, with deliverables tied to each:

Discovery and direction — understanding what the business stands for, who it serves and how it sounds
Concepts — one or two creative directions to react to, shared as live files you can comment on
Refinement — the chosen direction worked up across the responsive logo, colours, type and tone
Final delivery — the responsive logo (all files and versions), brand mark, alternative versions, accessible colour options, font choices, mockups and a brand guidelines PDF you can hand to anyone working on the business

The brand guidelines exist so the brand stays consistent without me in the room. Anyone making materials for the business should be able to open that document and know what to do.

How does brand work fit alongside a website?

Brand and website work often run together for small businesses. When they do, the brand work usually leads — we set the visual direction, then build the site around it. That avoids the common mistake of designing a website around an outgoing brand, only to redo most of it three months later.

If the website is already where you want it and only the brand is out of step, we can do brand work standalone and then refresh the homepage to reflect it. That’s usually a much smaller piece of work than a full rebuild.

What I’d think about before investing in a new brand

Two questions worth sitting with before commissioning a new brand:

Is the business in a stable shape? If the position is shifting or the product is changing weekly, the brand will be out of date by the time it lands
Is there a meaningful acquisition channel? A great brand is multiplier on attention — if there’s no attention to multiply, the spend lands flat

If you’re not sure, I’m happy to talk through where you are. Brand work is some of the most rewarding work I do, but it isn’t always the right next move — happy to give you an honest read.

A brand is important but it won’t win you business alone

So what does a brand actually do?

When does brand work pay off — and when doesn’t it?

What does brand work look like as a project?

How does brand work fit alongside a website?

What I’d think about before investing in a new brand

News & insights.

What 50 sketches teach before a logo

Ready to build?

What people ask before starting.