How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

Increasing Direct Bookings with a New WordPress Website for Iken Barns

Iken Barns is a business which provides self-catering holiday cottages on the Suffolk Coast. They came to me because the majority of their bookings were coming from Suffolk Secrets and they wanted to take bookings through their own website, which was out of date and difficult to maintain as it had been built in 2015!

The WordPress website had an out of date blog, properties listed for hire and pages all under a single post type. The site looked out of date through the style, brand elements and the user experience.

The business didn’t have a brand nor a logo (but they didn’t feel they needed one at this stage) so the first thing we did was put in place the elements we would need to craft a website that looked great as well as being functional. We created a new brand direction that included a web-safe font, accessible colour palette and text hierarchy – all of which were designed to match the photography that already existed.

We then simplified the website and made it much more user friendly (for potential guests and Iken Barns) by:

simplifying the site architecture – we got rid of lots of pages and instead used the main navigation to list the cottages
using imagery to make the site more engaging –
splitting the content into multiple types in the WordPress dashboard – we created custom post types to make it simple to maintain the content
creating custom fields to make it easy to update the site content – custom fields
creating custom page templates – the listings could have a consistent and engaging look and feel that were inspired by best in breed designs and layouts (such as AirBnB)
SEO – created a custom SEO strategy to gain more traffic from search engines
optimising Super Control – previously the booking system had a single booking form for all of the cottages which was convoluted and complicated. We created a calendar and booking system for each cottage, so that each listing could have an engaging and simple process to book

The business could see the benefits immediately, telling me that everyone found the new site to be MUCH simpler and easier to use. I loved working for this client!

Client Feedback

Iken Barns were thrilled and left me the following 5 star review on Trustpilot:

“J4G Design/Christopher has redesigned the web site for the 5 holiday lets at Iken Barns. From the initial contact with Christopher it was very clear that he would be a great person to work with. The work that he carried out was done in a short time frame and the switch to the new website perfect. He was always only an email or message away for any changes or queries.

We are really pleased with the new website and the subsequent SEO work that has been done. Christopher also offers additional support packages that we will continue to use. I cannot speak highly enough of Christopher and have no hesitation in recommending him.”

Starting a similar project?

I design websites for small businesses and independent studios across Fulham, Hammersmith and London. See how my WordPress, SquareSpace and Wix builds works — fixed pricing, no subscriptions, honest timelines.

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