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Website · WordPress 2023 David Cross Photography

David Cross Photography

David Cross is based in Suffolk and is interested in every detail of life. He needed a new website that promoted his unique view on the world and provided…

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David Cross is based in Suffolk and is interested in every detail of life. He needed a new website that promoted his unique view on the world and provided an easy link to another website where his images could be purchased.

I had two main objectives here:

1 – showcase his fantastic images on the home page (without affecting the load speed), instead of having to dig through the site for them

2 – put an emphasis on a CTA to buy the images on a website that handles and processes payments.
Although using an external site isn’t the smoothest experience, it is what David felt worked best for him so I worked to integrate that workflow as smoothly as I could.

We built this site remotely and had several iterations of the design before we felt that the site both met its modern needs and David was happy with it.

Starting a similar project?

I design websites for small businesses and independent studios across Fulham, Hammersmith and London. See how my WordPress, SquareSpace and Wix builds works — fixed pricing, no subscriptions, honest timelines.

View more recent projects · Start a project · See pricing

More work.

Three more projects from the studio.

Website Website design for a home filming location in Chiswick Website · Squarespace “Drawing is something I have always done” Website · WordPress An entertainment website for Ace of Hearts Brand · Logo Creating a logo for Gerry’s Artisan Baking Brand · Logo Evolving a logo into a brand identity for Gardens by Olivier Website · WordPress A platform for a holistic, responsible, ethical and sustainable approach to digital technology
View full portfolio →
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Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

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