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Logo · Print 2025 Blades Brand UK

Modernising a logo for Blades Brand UK

Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but…

Blades Brand has proudly served the UK for over 20 years providing affordable and quality fencing equipment to the beginner and intermediate market but their branding hadn’t quite kept pace with their success. They approached me to help refresh their website, and we quickly realised that their original brand assets, including an outdated logo, no longer represented their dynamic business.

From pixelated logo to a sharp identity

This presented a wonderful opportunity for a fresh approach to their identity. I designed a modern logo that works beautifully across their website, invoices, packaging, and digital communications in preparation for their exciting relaunch.

Using Adobe Illustrator, I created an accessible colour palette and ensured the overall design was modern and versatile, perfect for today’s e-commerce environment. The new brand assets now give Blades Brand a consistent and professional image that mirrors their outstanding reputation.

This project was about more than just an update; it was about crafting a brand design that captures the essence of a thriving business. Now, their branding truly reflects the excellence they deliver across the nation!


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I design brands and logos for small businesses and independent studios across Fulham, Hammersmith and London. See how my full brand identities and logos works — fixed pricing, no subscriptions, honest timelines.

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How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

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