How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

A 'kick ass' brand identity for USA Fencing Strength

USA Fencing Strength has been making leaps and bounds since it was founded in 2024 by creating strength and conditioning programmes for fencers worldwide, largely through Instagram and working with clients remotely.

The brief was to create a brand for USA Fencing Strength in order to help the business grow and be consistent, recognisable and look kick-ass across platforms. Looking to convey speed, action, explosiveness and be dynamic.

Inspirational logos were Nike and Golds Gym, primarily for use on:

the Trainerize app
event banners
templates
documents
websites
gym/fitness clothing
fencing badges for kit (we didn’t explicitly discuss this but I figured it might be applicable!)

From Concept to Brand Identity

The company had lots of energy and visions for the brand but needed help developing them into a clear and professional identity which fit them. This project was the perfect opportunity to build on a business that has shot out of the gates since it started!

As part of my brand logo design process, I:

Explored ideas and presented 3 rounds of design concepts
Created a distinctive brand mark and refined it through feedback in each round
Created a bespoke and accessible colour palette
Found and used a font that was spot on for the energy and direction of the brand
Produced a full logo suite including a condensed version for digital use
Created a brand system, which then evolved into brand guidelines in PDF format

The result was a professional, versatile brand that reflects the vision while strengthening the digital identity to make it stand out.

A Logo That Works Everywhere

The new brand is now proudly displayed on the website and Instagram page, with clients worldwide.

You can see the new brand in use on the USA Fencing Strength website and on the USA Fencing Strength Instagram page!

Starting a similar project?

I design brands and logos for small businesses and independent studios across Fulham, Hammersmith and London. See how my full brand identities and logos works — fixed pricing, no subscriptions, honest timelines.

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