Service 03 · Branding

Branding

I do strategic identity work for businesses at every stage — startups building from zero, established businesses ready for a sharper position, and growing companies that need a real system.

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I do strategic identity work for businesses at every stage — startups building from zero, established businesses ready for a sharper position, and growing companies that need a real system.

I work with small businesses across West and South-West London. Bespoke from the first wireframe, transparent on price, joined-up across the disciplines I deliver.

Brand design is user experience applied to the first impression — the split second before anyone reads a word, where your identity answers “can I trust these people?” on your behalf. That’s why we treat identity as a working tool rather than decoration. See user experience at every level for where this sits in your customer’s journey.

Branding work.

A small selection of branding projects.

Brand · Logo A brand evolution for Fulham BM

Brand · Logo A ‘kick ass’ brand identity for USA Fencing Strength

Brand · Logo Evolving a logo into a brand identity for Gardens by Olivier

Logo · Print Modernising a logo for Blades Brand UK

Logo · Print Assembling design & web assets for a Fulham garage

Brand · Logo Increasing PDF report impact through design for LSE and The Open University

View full portfolio →

Branding clients say

What branding clients say.

★★★★★

It's important for me to support local businesses, which Chris is. Plus, he's very responsive. I felt he was generous with his time, understanding what I needed, and very quick to get me what I needed! Thanks Chris. I'm sure we'll work together again!

Holly Sedlacek via Google →

★★★★★

I had the pleasure of working with Christopher on designing a new logo for my company, and the experience was fantastic from start to finish. Communication was easy and seamless, and Christopher had a clear understanding of how the new logo should represent my brand.

The whole process was well-organized, with clear steps and regular online meetings to review progress and discuss ideas. I’m extremely pleased with Christopher’s work — he’s very creative and consistently went the extra mile to deliver a final product that I’m truly in love with. On top of that, he’s simply a great person to work with.

I cannot speak highly enough of Christopher and have absolutely no hesitation in recommending him. Beyond logo design, he also offers services such as web design, site maintenance, and SEO. In fact, I’ll definitely be asking Christopher to handle the SEO for my business and to re-design my website as well.

Thank you again Christopher!

Olivier Biehler Gardens by Olivier via Google →

★★★★★

J4G Design have been an excellent 'one stop shop' for our small business — website, flyers, social posts, the lot. We always know who we're speaking to and the work comes back quickly and properly considered. We highly recommend J4G Design.

Sarah Suffolk River Trips

Transparent pricing. No hidden extras.

Pick the package — the price scales with the scope and reach of the business behind it.

Package 01

Starter Logo

2 weeks

From ^£504

A clean, confident logo to launch with — fast.

50–100 sketches
Brand system (S)
Ownership of files
Favicon
Mockups (2)

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Package 02

Logo to Brand

4 weeks

From ^£1,176

A logo that grows into a proper brand system.

Sketches
Brand system (M)
Favicon + alt versions
Mockups (3)
Palette, badge, type

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New Brand

6 weeks

From ^£1,589

A fully-formed brand — name, voice and complete visual system.

Everything in Logo to Brand
Brand nouns
Full voice & tone
Expanded mockups

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Package 04

Complete Brand

8 weeks

From ^£2,625

Everything in New Brand, plus a full collateral suite.

Everything in New Brand
Brand guide
Business cards
Social media profiles
Social media banners

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All prices exclude VAT. Final quote scales with scope and the reach of the business. Get in touch for a tailored quote.

first call, on the house

Ready to build?

Thirty minutes, no pressure, no sales pitch. A conversation about the opportunity and what a properly built site could do.

Book a free call → 07833 247 577

Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £749/month, and our all-in Studio packages from £1,350/month.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

Landing page: ~4 weeks from kick-off
Custom website: 4–8 weeks
E-commerce build: 8–12 weeks
Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
MVP+1 — All inner pages built, forms wired, analytics installed.
MVP+2 — SEO foundations, schema, performance optimisations, content polish.
Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

Studio Lite — £1,350/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
Studio Standard — £2,495/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
Studio Pro — £3,850/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →