Your website, brand and design expert based in Hammersmith & Fulham

Future-proofing the logo of a major US fencing supplier

Services: Branding, Graphic design, Graphics and logos, Logo design

Client: Allstar Fencing US

Year: 2024

Allstar Fencing US is a reseller in the States for a German brand (Allstar Fencing) and a global force in the sales of equipment for Olympic Fencing. Since starting the business, the logo of the original brand has changed but the Allstar Fencing US logo didn’t accommodate for an updated logo or have the word 'fencing' in it.

I updated the logo, added new wording in the same style and standardised the elements for a more consistent experience and brand. As part of this work, I also created a brand summary for the client to use.

Need an updated brand design?

If you’re a business owner looking for help, I’d love to bring your vision to life. Whether you need a full rebrand, a modern refresh, or design support across print and digital, I’ll create a logo that works seamlessly across every platform.

For more of my work see my portfolio, or call me to get started on your project.

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Creating a logo for Gerry's Artisan Baking

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Being a small business and since working with Chris and his developing of our website & e-commerce we had a definite boost in sales. He helped with designing instore promotional material too that have had great response of footfall. He is reliable, prompt and professional.
We would highly recommend Chris and his company.

GERCILLIO, Fulham

The Bread Basket Bakery

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“The website is really shaping up a community. It’s the first time the organisation has had a home”

MATTEO, Hammersmith

Behavioural & Experimental Economists UK

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Chris was professional and super helpful as was not entirely sure what I wanted. He was a good timekeeper and always showed up when organized to meet.
He took his time to listen to my ideas and what I needed and designed my site keeping it simple so I could change myself when I needed to.
Very pleased with the result, I won't hesitate to go back to J4G Design for help.

GERRY, Fulham

Gerry's Artisan Baking

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J4G Design have been an excellent ‘one stop shop’ for our small business – Chris has helped us with all our marketing needs, most recently updating our website and providing valuable insights into website accessibility and designing a new DL leaflet. Chris has been great at prioritising work to fit our budget and we never feel pressurised into agreeing work until we are ready for it. We highly recommend J4G Design if you want friendly, efficient and effective help with your marketing needs.

SARAH, Suffolk

Suffolk River Trips

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Chris gave my website an overhaul, sorted out my SEO and numerous broken links and redirects etc. An excellent personalised service at a good price. He was happy to spend the time talking me through exactly what he was doing and breaking it down into simple language for me. Much appreciated and highly recommended 👌🏻

MAUREEN, Hammersmith

Maureen Gomez Interiors

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I asked Chris if he could support me (an IT novice!) with a transfer of the details of my personal website onto a new platform. From the off, Chris was professional, helpful, timely and supportive.
He took time to explain the process and then transferred and redesigned the site whilst keeping me updated. He also made some suggestions on how I could make some adjustments to the site to make it easier to navigate.
Really pleased with the result, I won't hesitate to use J4G design again. Thanks Chris

ANDY, Suffolk

Andy Halliday

Your local website and design expert

While technology is meant to help our every day lives, I find that the reality of that is that there are still lots of barriers and friction involved that cause frustration and for people to just give up. ESPECIALLY when there isn’t the luxury to just build a bespoke solution. Lots of websites and systems out there come templated and pre-built which is a great starting point but can easily make for a clunky experience. This is where I come in – whatever the issue is, let’s have a chat and leave it to me.