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Latest insights

Post Jul 2026

What is AEO?

AEO stands for Answer Engine Optimisation — getting your content cited inside the AI-powered answers that increasingly sit at the top of search results pages. It’s the next…

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Post Jun 2026

A brand is important but it won’t win you business alone

If you have a working business with an old logo that isn’t fit for purpose, it would be absurd to say that the brand is no good because…

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Post Jun 2026

When to Redesign Your Website (and When You’re Just Bored of It)

A lot of the website redesign briefs I get from small businesses turn out to be refresh briefs once we’ve talked through what’s actually wrong. A redesign starts…

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Post May 2026

SEO for Small Businesses in Hammersmith: A Practical Guide

Most Hammersmith SMBs I talk to are paying for SEO they don’t really need. They’re paying for backlink campaigns, ranking guarantees and generic monthly content — none of…

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Post May 2026

7 Questions to Ask Before Hiring a Website Designer (Small Business Edition)

Hiring a website designer for a small business is one of those decisions where most people don’t know what questions to ask until they’ve been bitten once. These…

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Post Apr 2026

Website Design in Fulham: What to Expect From a Local Studio

If you’re looking for website design in Fulham, you’ve probably noticed the options range from solo freelancers to full agencies, with very little explanation of what working with…

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Post Apr 2026

How Much Should a Small Business Website Cost in London? (2026)

Working out what a small business website should cost in London is more about the choices you make than the agency you hire. The same brief can land…

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Post Apr 2026

Why your homepage copy isn’t converting

A homepage copy rewrite pattern that flips the frame from "we do X" to "X that does Y for you" — and consistently lifts enquiry rate.

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Post Mar 2026

The case for bespoke WordPress in 2026

Templates have limits. When the business is ready to scale, a purpose-built site pays back faster than the sticker price suggests.

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Post Feb 2026

What 50 sketches teach before a logo

Why drawing 50 logo concepts by hand before opening design software consistently beats going straight to the computer.

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Common questions

What people ask before starting.

How much does a website cost?

It depends on the scope. A focused landing page, a fully bespoke website and an e-commerce build are very different pieces of work, and the same is true of ongoing support, SEO and Studio retainers, so every engagement is quoted individually after a short conversation about what you need, and confirmed in a written proposal before anything starts.

However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it.

The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings:

  • Landing page: ~4 weeks from kick-off
  • Custom website: 4–8 weeks
  • E-commerce build: 8–12 weeks
  • Brand work: 2–8 weeks depending on tier

Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on.

For a typical website project, the milestones look something like this:

  1. MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly.
  2. MVP+1 — All inner pages built, forms wired, analytics installed.
  3. MVP+2 — SEO foundations, schema, performance optimisations, content polish.
  4. Launch — Final QA, DNS cutover, hand-over docs.

You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee:

  • Studio Lite — SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time.
  • Studio Standard — Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews.
  • Studio Pro — The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session.

Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, scaled to the size of your site, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

See all FAQs →