How much does a website cost?

It depends on the scope, but our builds start at £650 for a landing page and £1,400–£5,866 for a custom website. E-commerce starts at £4,150. For ongoing support, WP Care plans start at £59/month, SEO retainers from £549/month, and our all-in Studio packages from £270/month. However a project is priced, we break it into milestones — each with a fixed price tied to a working deliverable. You never pay 50% of the total cost up front. Instead, you pay 50% of the first milestone to start it. When that milestone is complete, you pay the remaining 50% of it together with the 50% deposit on the next milestone — and that's what unlocks the next phase of work. The pattern continues until the final milestone is delivered, at which point you pay the remaining 50% of it. The effect: cash flow stays smooth, you always see a working deliverable before paying for the next, and we never carry more than half a milestone of unbilled work.

How long does a project take and what does delivery look like?

Indicative timings: Landing page: ~4 weeks from kick-off Custom website: 4–8 weeks E-commerce build: 8–12 weeks Brand work: 2–8 weeks depending on tier Delivery is broken into milestones built around working functionality, not internal phases like “design” or “build” in isolation. Think of it like an MVP and then MVP+1, MVP+2 — at the end of every milestone you have a live, usable thing you can see and sign off on. For a typical website project, the milestones look something like this: MVP — A working homepage and core navigation on staging, with your brand applied. Real, clickable, mobile-friendly. MVP+1 — All inner pages built, forms wired, analytics installed. MVP+2 — SEO foundations, schema, performance optimisations, content polish. Launch — Final QA, DNS cutover, hand-over docs. You'll always know what we're working on each week and what's due back from you. We never start the next milestone until the previous one is signed off and paid for, which keeps surprises out of the project.

What if I need a bit of everything — can you do that?

Yes, and this is what our Studio packages are built for. Instead of piecing together a freelance designer, a marketing agency, a developer, and a hosting account, you get all of it from one team on one monthly fee: Studio Lite — £1,200/month. SEO retainer + GBP management + WP Care + 6 hours/month of design, dev or content time. Studio Standard — £2,250/month. Bigger SEO scope, 13 hours/month design + dev, quarterly brand reviews. Studio Pro — £3,500/month. The whole stack — 18 hours/month of flex time, weekly GBP posts, monthly cross-discipline strategy session. Studio is best for businesses who'd otherwise hire a junior designer plus a part-time marketer. It's also how we work with most of our long-standing clients — they like having one point of contact for the whole digital side.

Do you offer ongoing maintenance after launch?

Yes — four WP Care plans, £59–£259/month, covering plugin and core updates, daily backups, security and performance monitoring, and content tweaks. Most clients pair their build with at least our Essentials plan so the site stays healthy and up to date.

Designing Gloji – a revolutionary weight loss service for health and wellbeing

Gloji is a revolutionary weight loss programme for health and wellbeing, at the forefront of helping those with poor physical and mental health habits to make improvements in their life through accountability and understanding. When I was brought in, the team were 3 weeks into their build but had no designs of any fidelity – this is something that we quickly had to resolve with immediate requirements and wireframes, along with a UI framework to provide quick functionality that we could later come back to and apply a visual identity to. This minimised risk going forwards as well as showed value and progress to stakeholders.

As the UX lead, I worked with a team of content designers and one graphic designer to design and develop wireframes of varying fidelity. Being part of the product team meant that I could easily interpret requirements, run user testing and work with the development team to design and implement a final product that met both the user and business needs.

The objective was always to hire in house designers and developers, so to aid that transition I built a functioning style guide for the entire team to see and work with, to act as a version of the truth for functionality going forwards.

As part of the work I:

– was lead UX on the projects
– created high and low fidelity wireframes
– identified quick wins for the product and the business (using a UI framework)
– created responsive designs
– ran remote user testing
– worked closely with the product team to understand and define requirements as well as presenting designs and user testing feedback
– worked with a content design team
– created templates
– was responsible for writing job descriptions to hire designers and developers

Starting a similar project?

I design websites for small businesses and independent studios across Fulham, Hammersmith and London. See how my WordPress, SquareSpace and Wix builds works — fixed pricing, no subscriptions, honest timelines.

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